Having a private label product line is currently the most distinctive differentiator for a chain of stores, distinguishing one chain from another. A branded product can be available by any market participant at a better or worse price. Private label product, which with its quality equals or often surpasses branded products, is today possessed by chains that know how to develop, control and promote such products. It is worth stressing that most private label products have a higher margin than a similar branded product.

As part of the consultation, I would like to share my knowledge and, above all, show in a practical way:

• How to conduct an analysis of the assortment in relation to the competition with the preparation of a protocol with the determination of changes and tasks to be performed
• Choosing the importance and placement in the store for each commodity groups
• How to find and where to look for the right manufacturer of our product
• How to work out the target product quality with the manufacturer
• How to negotiate the purchase price
• How to set the right selling price and who is responsible for it
• How and when to control whether the developed product quality is realized in deliveries